Alfred Evans (SnXX), a graduate of the Victorian School of Printing and Graphic Arts, was the first T-Shirt screen printer
in Australia in the 1960’s. In 1969, together with his wife Margaret and brother in law Charles Sparks he established
A.Charles Print in Coventry St South Melbourne. Alf Evans developed the first flock T-Shirt printing techniques and
printed for pop bands such as Daddy Cool.

Like Maurice Holloway, Alf Evans had an obsessive desire to print on wool. In the 1970’s he was commissioned
by Debenham and Moyalan, using yarn supplied by Morris Mills of Queensland, to produce 15 woollen designs.
Such was Alf’s expertise the seemingly impossible was achieved, which resulted in many

In 1980 Alfred and Margaret Evans acquired the business, Textile Convertors in Hawthorn from Maurice Holloway.
Then in 1982 merged the operations of Alsyl Textile Printers, Veronica Fabrics and Textile Convertors into the
Grange Rd premises and took control of running all 3 business under the trading name Veronica Textiles.

With the boom in aerobic sportswear, Alf Evans with his son Alfred Evans (Jnr), turned their attention to becoming
specialist colourist and printers of Nylon Lycra and various other stretch fabrics. The xxxxxxxxxxxxdesign was highly
successful and big printing runs for customers such as Seafolly and Speedo was the norm in the 1980’s to early 90,s.

In the 1990’s Veronica Textiles expanded into selling their own range of unique
designs to local swim, sports and dancewear manufactures and clubs.

Further expansion in the 1990’s, led to the purchase of the Swiss made xxxxxxxxxxxxxxxxxxxxx Flat bed automatic printing machine, to compliment the existing

In 2005 xxxxxxxxxxxxxxxxx sold the business to her four children yet continues as a driving force behind the company
and continues to help upcoming designers due to her passion for Australian textiles the Australian textile industry.

Robert Gatt, who learnt the operation from his father, now runs the production at Veronica Textiles with the help of his
two sons Wade and Braeden.

Depending on the fabric and design, printing is either done using the “Buser”  printing machine or one of the
hand print tables which are still in operation today.

Holloway, Wray and Evans would still delight at the quality and craftsmanship of the printing
achievements at Veronica Textiles today.

With a special thanks to all the many textile experts whom have supported our endeavours
to achieve the highest standards we can……








Bob Mayston,
Mac Ferguson.

With Alfred (Jnr), Jamie, Lisa and Amy the story continues….

With his studio in the beautiful XMount Dandenong RangesX, east of Melbourne,
he developed and established the craft of textile printing, much of which still continues today.

Holloway went on to showcase his collection of designs both in London and New York in the 1960’s.

Eventually the business was taken over by Alf and Claude Wray in 1961.

A.C. Wray was originally a consultant for designer Vida Turner, and after Mrs Turners death in 1964,
he turned his full attention in establishing the present day silk screen printing and dye facilities at Grange Rd Cheltenham.

x xxxxxxxxxxxxxxxxxxxxa painter of note, and devotee of Gaugin,
established the business and named it after a vibrant Mount Dandenong blossom – the

The story so far....

“Pulling the threads of history together at Veronica Textiles is like weaving a tapestry of experience.”
– wrote Mick Fordham in 1992.

Veronica Textiles started from humble beginnings in 1937